Web 2.0 in Gartner’s Hype Cycle
According to an article on Tectonic[1], Web 2.0 is listed as a key emerging technology in Gartner’s “Hype Cycle for Emerging Technologies, 2006″ report. The report targets organisations who plan to adopt emerging technologies, and features 36 technologies “that have great potential impact or that are being significantly hyped or underhyped in the marketplace”(Gartner). The report highlights three key areas, namely Web 2.0, the Real World Web, and Applications Architecture. Those technologies categorised under Web 2.0 are Social Network Analysis (SNA), Ajax, Collective Intelligence, and Mashup.
2006 Hype Cycle for Emerging Technologies (Gartner, 2006)
The emerging technologies hype cycle covers the entire IT spectrum but we aim to highlight technologies that are worth adopting early because of their potentially high business impact,? said Jackie Fenn, Gartner Fellow and inventor of the first hype cycle. One of the features highlighted in the 2006 Hype Cycle is the growing consumerisation of IT. Many of the Web 2.0 phenomenon have already reshaped the Web in the consumer world?, said Ms Fenn. Companies need to establish how to incorporate consumer technologies in a secure and effective manner for employee productivity, and also how to transform them into business value for the enterprise?.
[1] Incidentally, Tectonic announced the termination of publication of its magazine this week, citing a lack of funding - specifically in the form of advertising - and a need to focus its energies on its web presence as the fundamental reasons for its decision.
Technorati tags: web2.0, gartner, hype cycle, emerging technology, social network analysis, ajax, collective intelligence, mashup, real world web, applications architecture, tectonic
This is a repost of a post I originally published on chilibean, a blog I co-author on.
