Mac PR: both hands clapping
I just received an email from Apple. The message: “Go beyond Vista. It’s time to get a Mac.” Apple is known for it’s innovation and out-of-the-box thinking, so this instance is no real exception, however I still love the way they have taken the opportunity provided by Vista’s launch, as blogged by Paul earlier this week, to promote themselves. [1]
Here’s a screenshot of the email, the link is http://www.apple.com/getamac/
[1] For the record, I do not own a Mac, neither do I run any Mac products beyond iTunes.
Tags: apple mac, mac, apple, windows vista, vista, microsoft, mac os x, leopard, tiger
This is a repost of a post I originally published on chilibean, a blog I co-author on.
I hear you Martin! I love the design of the Macs, but they are certainly too pricey for this blogger. However, the email suggests that the Macs are competitively priced… I will have to go have a look at the Apple site to see if they have come down in price.